Frequently Asked Questions
Everything you might want to know before working with Theorem Team — from Shopify setup and redesigns to CRO, retention, and ongoing support.
We work with ecommerce brands that want more than just a store that looks good — they want a store that performs. That includes brands launching on Shopify for the first time, stores preparing for a redesign, and growing ecommerce businesses that want to improve conversion, customer retention, and overall storefront performance.
We help ecommerce brands across the full Shopify growth journey — from setup and design to conversion optimization and retention.
Our services include:
- Shopify store setup and design
- Shopify CRO and conversion-focused redesigns
- Landing page design and product page optimization
- Email and retention marketing support
- Shopify development and app integrations
- Ongoing store support, optimization, and strategic improvements
Yes. A lot of our work starts with an existing Shopify store rather than a brand-new build. We can help improve product pages, redesign landing pages, refine the mobile experience, optimize store UX, and identify conversion opportunities across the storefront.
Both. Some clients bring us in for a full Shopify setup or redesign, while others need support on a more focused project — like improving a product page, designing a landing page, refining their store UX, or setting up retention flows. We tailor the engagement around the stage of the brand and the work that matters most.
We don’t approach Shopify work as just a design or development project. We look at the store through the lens of conversion, user experience, and growth — so the goal isn’t simply to launch a prettier storefront, but to create a store experience that feels clearer, performs better, and supports revenue more intentionally.
Yes. CRO is a big part of how we work. We look at the pages and moments where buying decisions happen — product pages, landing pages, mobile flow, cart friction, trust signals, offer presentation, and overall UX — then improve the experience in ways that support stronger conversion and a smoother path to purchase.
Yes. Beyond store design and CRO, we also support brands with retention-focused work like email flow strategy, lifecycle journeys, and other customer retention improvements designed to help brands get more value from existing customers.
Pricing depends on the scope of the work, the size of the store, and what kind of support you need. Some brands come to us for a focused CRO or design project, while others need a broader Shopify growth partner. The best place to start is with a conversation so we can understand your goals and recommend the right scope.
Yes. We can continue supporting brands after launch or after a CRO/design project is complete. That might include store updates, optimization work, design improvements, retention support, landing page work, or ongoing Shopify assistance as the brand grows.
The first step is a conversation. We’ll learn more about your store, goals, current bottlenecks, and what kind of support you need. From there, we can recommend the right next step — whether that’s a full Shopify project, a focused CRO engagement, or ongoing ecommerce support.